Monthly Theme Emails
As you begin to grow your list start sending a monthly theme email to all your existing clients. You create a simply scrapbook type page and include it in your email. Monthly examples might include:

• New Year’s
• Valentines
• Mother’s Day
• Fourth of July
• Back to School
• Thanksgiving

There are other holidays you can create pages for that will keep your name and your design ability in front of your clients. You can ask each client to forward the email to their friends if they like it. Soon you will be getting calls and emails from new clients.

You can incorporate your offline marketing in the same way by posting these on bulletin boards, handing them out to people, attending special events and using them as examples of your work and ideas for pages. Once again just let your imagination be your guide.

Birthday Cards
Hopefully you are creating relationships with your clients and not just scrapbook pages. Relationships will take you a lot farther than your talent. One way to help foster relationships is to remember special occasions. Birthdays come to mind as a chance to send a personal note using a theme you create. You don’t have to create a separate one for every client but have a couple template styles made up and each month as birthdays pop up send off your own online card (one you create) or a personal note in the mail with a printed piece you made.

Free Sales Staff
Be sure that every time you speak with a client you give them a few business cards and simply ask that if they are happy with your services and/or products that they help you grow your business by handing out your business cards to their friends and associates. Everyone that does business with you will know someone else who may be interested in what you have to offer. Clients can be an amazing sales staff if you have fostered the relationship and provided quality service and products.

Monthly Newsletter
Monthly newsletters are easy to produce, easy to deliver (email) and provide you another way to keep in contact with your clients. Be sure that you include and opt-out in your newsletter to comply with current spam laws. Utilize your clients as your sales staff and ask them to forward the newsletter to friends and/or associates that might be interested in the information contained in the newsletter.

Call Your Clients
Every once in a while call your clients and just say hi! Don’t talk about your business but focus on them. Let them see that you care about their lives.

Thank You Notes
Once you have completed a project send a personalize thank you note. Don’t send via email. People appreciate a hand written note much more than an email. Most emails get deleted as soon as they are read but many people will keep a nice hand written card.

Update Your Blog and/or Website
Keep your blog and/or website fresh. Be sure there is something new at least once a week. This will help your clients to keep coming back as well as the search engine spiders.

Be a Volunteer
Volunteer for something that is a passion in your life. It does not have to be a business event it can be feeding the homeless, habitat for humanity, helping a neighbor with a task. These types of actions on your part will make you feel better and your name will start to circulate in those circles. Don’t talk business unless asked.

Bulk Mail
You can get a permit for bulk mailing and get lists of target data for businesses and people in your community. This can be in addition to your existing marketing efforts. It is more of a shotgun approach but if you target a segment of the community that is more likely to respond it is not a bad way to get more business.

Bulletin Boards
These are bulletin boards everywhere. As you go about your daily business you can place cards, post cards, flyers, etc. inside local coffee shops, laundromats, health clubs, neighborhood markets, and car washes. This is a simple free method to get your information out in the community. Be sure to bring your own thumbtacks.

Certificates/Coupons
Give away certificates to local charities, churches, local sporting events, fundraisers, and other local businesses. They are easy to make and you can use them to drive traffic to your business.

Fax Blasting
While it may not seem like this would be a good tool for you there are many businesses that could and would use your services. Employees parties, special business events, commemorations, etc. Sometimes you just need to educate someone on how your service can benefit them.

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