How to succeed as a scrapbooking designer, artist, or consultant

The 2 Most Important Words in Your Business

What do you think the 2 most important words in your scrapbooking business are? I think the most common answers to this question would be, thank you and I’m sorry.

Although the words above are important and you should certainly be using them often, the most important words in your business are BUY NOW. If they aren’t buying then you aren’t selling and if you aren’t selling then your are not making a living. So how do you get your client’s to buy now? What motivates them to make the decision to purchase right away?

Free Gifts
Everybody loves getting something for free and nothing attracts new customers like free gifts. This is a simple, time proven method of getting people to act. If you want to ensure they act quickly you can put a limit on the gift(s) such as limiting it to the first 100 people who order.

Offer an Upgrade
Another simple way to boost your sales is to offer an upgrade to your service or product. You might offer a hardbound scrapbook for the price of a softbound. You can use the same triggers above to make them act quickly.

Price Increase
Price increases motivate people to buy now. They may have been putting off making a purchase and the price increase is just the trigger they need to act now and buy. Be sure to give them a specific date when prices will increase to set the time limit.

Trial Pages
This is a take off of a trial period. You could offer a special price on a couple of scrapbook pages just to try your service.

Look at the advertising around you and come up with other ways to get your client’s to respond and BUY NOW!

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