Search engine traffic is certainly important to a website but in the scrap 4 hire business it is not necessarily the key to your existence if you are only concerned with your local market. However, that being said, if you desire to be a global operation you should use good and proper search engine tactics so that your site can be found when someone is searching for the keywords that you have optimized for.

Press Releases
Write a press release(s) and submit it to online sites that will distribute. By doing this not only will your press release be distributed initially but you will also have the value of it being online for a long time after that as an archived press release thus giving you longevity of that press release.

One site you can submit to for free is PR.com. There are many other services available but few others if any are free to you. Start with this one and if you have the money and want to expand then look into the others.

Post to other blogs in your niche
Leave comments on blogs that are within they niche you operate, in this case, scrapbooking. By commenting on blogs you are getting your name out, if you make thoughtful comments you may even engage the blog owner in meaningful dialog via the comment section. This allows others to get to know you and by posting on relevant sites your target audience will see you.

Social networking sites
Social networking is an easy to do but somewhat tedious task. It will definitely provide you benefits if you regularly visit sites like Digg, Reddit, Stumleupon etc… and bookmark the links of urls you like (your posts and pages on your website) thereby developing a social network where others will begin to notice your GOOD content.

Linkbuilding
The best links are what is known as one-way-links. These are links that go directly to your site and are not from some kind of exchange system. Article marketing is a good way to begin collecting one way links. You can also post comments or engage in forum posts and get good one way links. When doing this make sure you use your keywords or keyword phrase as your link.

Link exchanges or directories are really not going to do much for you these days. It is better to have relevant sites link to you than random sites that have nothing to do with your niche. The more relevant sites that link back to you the better. If they have a high page rank then that will help you as well.

You must determine your overall strategy in your SEO efforts. I feel that using the 3 prong approach is the best. By this I mean, distribute press releases for an immediate surge in traffic, use blogs, forums and social networking sites for a continual exposure and build back links for long term optimization of your keywords and/or keyword phrases.

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